Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way.
Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:
1. DONT send your media release to every possible media you can think of.
2. DONT try to use publicity as a substitute for advertising.
3. DONT demand editorial space in return for placing advertisements.
4. DONT even think of asking a journalist to review his or her story before it is published so you can approve it.
5. DONT ask or expect journalists to let you know when an article or story will run.
6. DONT make it difficult for journalists to get information about you and/or your company.
7. DONT have a policy to only speak to or seek out the media when there is good news.
8. DONT expect to build relationships with the media over lunch.
9. DONT annoy the media by calling and asking them if they received your release and are they going to run it?
10. DONT ask journalists to send you a copy of their story or article after it is printed.
Your strategic thinking business coach encourages you to use strategic thinking to plan for your media relations also. If you would like to learn more about how to and how not to work with the media, please contact Glenn Ebersole today through his website at http://www.businesscoach4u.com or by email at jgecoach@aol.com
Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, Glenns Guiding Lines Thoughts From Your Strategic Thinking Business Coach and has published more than 250 articles on business.
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